Yet another gloomy report about bank switching not really accelerating under the CASS scheme. It is blindingly obvious that making switching easier (which is certainly what CASS does) will oil the process, and, to be fair, it has. So for that CASS should be welcomed.

However the real issue is not how to make switching easier, but to make people keen to switch to something so markedly better that it is worth the undoubted hassle (with or without CASS).

So the question should be first and foremost, not how do we make it easier, but how do we make it desirable in the first place?

That will be the right question, and the right answers are already emerging with the likes of coming soon Atom, laready there Ffrees,, probably Mondo and others announcing daily.