At last. A truly new idea in the ad world. The Un-Agency.
It works as a creative force for the client as all great agencies were meant to with 2 inspirational minds applied to client brands.
But where it is utterly and irreversibly different is that it delivers community-centric branding ideas and grows them within communities, not by spewing millions of pounds on mainstream media. The ideas are for the community not just for the brand, and they work for the benefit of the community. N o wonder the communities adopt and spread the brand.
These guys are going the whole way. They deserve it.
Tiger Savage, the creative director, and Will King, the King of Shaves founder, have launched their own "un-ad agency" called Savage & King. The London-based pair, who have been married since 2012, will advise clients on all their communications needs. King stepped down from his role as the chief executive of King of Shaves in October 2014 and set up a business consultancy, Entrepreneur in Residency. Savage was the deputy creative director and head of art at M&C Saatchi for 11 years. King said the start-up would provide an alternative to the big ad agencies and will work with brands that want to build "community-centric, authentic" communications campaigns. Savage & King’s first client is Ffrees, the UK’s first digital "un-bank". The Sheffield-based business was founded three years ago and is backed by the social impact investor Nesta.